Acquisition Freemium Project -
Video 1 Part 1
The 3 growth stages and what you’re probably doing wrong
Reflecting on your product’s stage and next move gives you what most growth teams miss: clarity.
Let’s unlock that now.
Enter your product name –
1. Which stage is your product at-
- PMF – Your product is just coming to life, and you’re figuring out if it really solves a problem people care about
- Early scaling – You’ve found something that works; now you’re exploring how to grow it with consistency and structure.
- Mature scaling – You know what works, and now you want to grow more efficiently
đź’ˇ Not sure which stage your product is in?
Stage | User base | Key signals to identify | Questions you might be thinking of |
|---|---|---|---|
Exiting Product-Market Fit (PMF) Stage | Small but engaged |
| "Are we solving a real problem for a specific set of users?” |
Exiting Early Scaling Stage | Growing steadily |
| “We know the product works. Can we now grow systematically?” |
Mature Scaling Stage | Large and diversified |
| “We’ve found what works. Can we double down and scale profitably?” |
2. Based on the stage of your product, what's the next best move for acquiring users?
- Get early users through cheap, fast, feedback-rich channels
- Run structured experiments on different channels
- Double down on your best-performing channels
Nice work!
This simple reflection sets you apart.
Even if you're still figuring it out, you're now asking the right questions:
- Where is my product, really?
- Am I focusing on the right kind of acquisition?
- What do I need to stop or double down on?
Next up?
Now that you know when to focus, let's find out where to focus – the best acquisition channels for your product.
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